The Montreal Alouettes were the fifth and latest team to unveil their CFL Signature uniform, a joint effort between the Canadian Football League and Reebok to give each team a new look that is built around each team’s history.
The look uses colours familiar to the Alouettes, including blue and grey, but used in a completely new fashion. I really like the uniforms and, since I was in the market for a new jersey, will likely choose this new one.
I like everything about it – the story (more on that later), the MTL on the front and the wings on the shoulders.
From the Alouettes press release:
"Founded in 1942, the 425 Squadron – the original birds of prey – was quickly nicknamed ’’Alouettes” to honor the Gallic native bird known for its toughness and its high-altitude flights. The unit won over 190 decorations for defending its country during World War II. In 1946, shortly after the 425 squadron’s return from war, the Montreal Alouettes Football Club was founded as the successor to the teams of years past, thanks to the combined efforts of football coach Lew Hayman and businessman Léo Dandurand. This new CFL Signature uniform is a tribute to the rich heritage of the 425 squadron and the principles of courage and dedication that have driven the Alouettes in their quest for excellence and success over the years."
The uniform sports a 425 patch to honour the squadron, and they released the uniform at their base in Bagotville, Quebec.
The Alouettes announced they will wear the new jerseys twice this year, on September 7 when the team play the Hamilton Tiger Cats at Molson Stadium. That night, the team will honour the 100th anniversary of the 22nd Regiment of the Canadian Forces Base Valcartier. They will also wear the uniforms on Fan Appreciation Day, the last home game of the season on November 2.
"“Reebok has done an outstanding job crafting a stunning, eye-catching and original design. The uniform packs a lot of punch while throwing a nod back to the origins of our team. The Alouettes are very excited to finally be able to share with everyone the end-result from several months of hard work,” said Alouettes President and CEO Mark Weightman."